![]() 1. I believe that the continuous growth of our two home grown IPs, namely Motu Patlu and Pakdam Pakdai, has really contributed to the boost in our standings.” Speaking to Viacom18 EVP and business head – kids cluster, Nina Elavia Jaipuria reveals: “A strategic summer and leveraging local franchises propelled our position to no. ![]() The mainstay of the kids’ cluster from Viacom – Nick – has followed a very simple but effective strategy to slowly claw its way past competition to the top of the food chain in the past two weeks. Well, one such ‘kid’ is reaping the fruits of its constant push and attempt at engaging with its kiddie audience. The anxiousness which the broadcasters experience is no less than that of the school kid praying to simply pass in the examination. ![]() Every Thursday broadcasters face the litmus test, when TAM releases its TV ratings for the previous week.
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